During the coronavirus pandemic, demand for energy drinks increased worldwide. As a consequence, Red Bull’s profits reached record levels. Higher sales allowed the company to increase dividends to shareholders.
In 2020, the Austrian energy drink maker’s net income reached €6.3 billion, a 29 percent increase over 2019. Due to the increase in financial performance, Red Bull shareholders received a dividend that was double the amount of the previous year. This was reported by Bloomberg.
Company founder Dietrich Mateschitz, who owns 49% of the stock, was paid $765 million. Last year’s total dividend to Red Bull’s founder and the Juwittthaya family, which owns 51% of the securities, was €554 million.